Events, Exhibitions and Networking Anything but a free lunch? With the UK still reopening, face to face events are back on the agenda once again. While we can’t wait to physically meet our partners once again and we’re looking forward to theRead more
Does anyone still read email? Around two billion people each day! For some, email is as fashionable as British Home Stores and delivers only marginally better than Parcel Force, but email campaigns should remain at the heart of any modernRead more
Analysis Paralysis or Useful Metrics? Understanding research and survey data with Momentum Worldwide, every one of us is creating 2Mb worth of data every second. Just take that in: for one second. With the advent of 5G communications, the dream (or nightmare) of ‘theRead more
Account Based Marketing A collaborative approach for generating new business Account based marketing (ABM) is broadly defined as a way to identify influencers within a narrow range of target companies, to which upweighted and highly targeted marketing is delivered toRead more
Making Sense of VUCA Cutting through the uncontrolled nature of business today We don’t need to tell you, but business has been crazy over the past five years. From Brexit to the pandemic, a myriad uncertainties have stretched even the most accomplished organisations. WhileRead more
